Gunster shareholder Kevin Kenny was recently featured in a cover story titled, "Country Clubs Gear Up for Their Millennial Moment" published by both the Jacksonville Business Journal and the South Florida Business Journal. Kenny, who specializes in private clubs and hospitality, offered his perspective on the current state of the club industry and the challenges operators face as millennials enter their prime joining age.
Clubs are being met with competition against other discretionary lifestyle activities. Kenny emphasized that operators must continue to invest thoughtfully to remain competitive, noting that "the competition gets fierce, and in order to compete for the dollar today, as well as down the road, there is a lot of emphasis on making sure the experience is welcoming [and] inviting, but also financially, it's a good proposition."
Read the online articles:
South Florida Business Journal
With more than two decades of hard-earned experience in delivering legal counsel to real estate development, recreational amenity, private club and residential communities, Kevin Kenny is among a select group attorneys recognized on a national level in the hospitality and resort industries for his unique skill in advising on private club matters. He assists developers, resort operators, management companies and non-profit member associations with the day-to-day challenges that arise in operating these multi-faceted properties and businesses. In addition, Kevin structures and designs club membership programs for both equity and non-equity private clubs and resorts and is also adept at drafting homeowner and condominium governing documents.
